Now in its thirtieth edition, The Night of pubblivori is a new, ongoing challenge. However not an easy challenge. To maximize the advertising to an art form, to transform it from mistreated while, almost ugly duckling in character (like from caterpillar into a butterfly) and allow it to shine, at least for one night, with its own light. The challenge is not only not easy. It is also intriguing. So intriguing to be greeted by a theater, the Teatro degli Arcimboldi, and to be replicated in two consecutive nights (5-6 November 2010). So intriguing to be recorded in the first of two evenings (Monday) a large participation and, above all warm. So intriguing to have among its sponsors Piero Chiambretti: the Turin arrives, the top form, shocks (involving) the public, and warms the soul, as if nothing had happened, he leaves. So intriguing to have among its performers, the Civic Orchestra of brass, an institution, so to speak.
The challenge is not only not easy. It is not just intriguing. It also won. Moreover, swept. The temple of advertising is the exaltation of the 300 funniest spot in the world, is a fusion of different points of view, is a long journey, a marathon four hours, the four corners of the globe, and in this journey there are naked men mysteriously coming out of the closet, improbable Eskimos who fight with bears hilarious, on top of the Jamaican mountains, children struggling with sharp can opener, sounds ironic, comical or disturbing, and awareness: to generate laughter of all sizes and categories with laughter, applause. Much applause.
is yes, this is the final sensation: the taste of winning. Awareness of thirty years. A new, sensational victory.
Night of pubblivori, 5 / 6 November 2010, at 22.
Teatro degli Arcimboldi,
Innovation Avenue, 20 - 20126 Milano
www.teatroarcimboldi.it
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