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Murdoch and the Daily " iPad "New times, new newspaper


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from the magnet to the Guggenheim in New York to present the first day tablet designed just for Apple. The target? "educated people and sophisticated, they expect content tailored. "To qualify for the 30 million dollars invested, simply take a fraction of the estimated 50 million users by 2012 iPad
Rupert Murdoch presents The Daily
NEW YORK - Rupert Murdoch's global media magnate, publisher of newspapers such as The Wall Street Journal, the New York Post, the British Times and Sun could not defer past the landing on the iPad. And, the new platform to launch the The Daily, the first newspaper exclusively designed for the Apple tablet, a number of News Corporation has put his face in person, at the Guggenheim in New York.
Murdoch presented the first issue of The Daily, studied together at the house of Cupertino, sold by subscription for 99 cents a week, $ 39.99 per year. "Less than 14 cents a day," he says. The characteristics of the novel describes the digital officer of News Corp, John Miller, insisting the quality of navigation, fast and agile, as well as on the space given to photography. This choice is not surprising given that half enhances the images.
Empty Chair Steve Jobs, Apple's number one again to stand for a disease that Murdoch personally thanked for his efforts in the initiative. Representing the House of Cupertino was Eddy Cue, Apple vice president for Internet services.
"New times require new journalism" began Murdoch, in his speech focusing on the reliability of a traditional newspaper
, stronger than 100 journalists and an investment of 30 million dollars, but that "browse" exclusively online because "there is no paper, no printing millions of dollars, no truck "to bring the copies on newsstands.
The target of The Daily says Murdoch, is" the increasingly large segment of the population educated and sophisticated, that does not read a newspaper but at the same time uses media. People who expect content tailored to their specific interests available wherever and whenever they want. "Easy to quantify that target, though, this time on" paper ".
Jobs Presented by January 27, 2010 and launched in the U.S. market in April Next, in a single month iPad has sold as many as one million copies. Today there are 14.8 million and placed the iPad Murdoch predicts that by 2012 will be 50 million. Relying mainly excitation for the arrival, in April, the new version, iPad2, with higher-resolution graphics screen and two cameras, one at the front for video calls and one on the back of the tablet for photos and movies.
a potentially huge customer base. If even a fraction of this audience will be updated in an innovative and interactive, is the thought of Murdoch, who will not choose The Daily. "The success of iPad has imposed upon us to reinvent our work - Murdoch concludes - and I am convinced that the tablet there is room for a new voice, fresh and vigorous."
(02 February 2011)